Somebody on your team cannot upload a file. Somebody else says attachments are bouncing. You check the plan, it says 30 GB per user, you have five people, and you are certain that should be plenty.

The confusion is in one word. Google's storage figure is pooled. It is not a locker handed to each member of staff. One person with a decade of video files can use up what the whole company was meant to share, and everybody else feels it.

Here is how it really works, what eats the space, and the choices when it starts running out. Figures are Google's published ones, checked on 12 November 2026.

The Word That Causes the Confusion

Google calculates your organisation's storage by multiplying the per-user figure by how many users you have, then putting the result in one shared pool.

Five people on Business Starter is five times 30 GB, so 150 GB for the business. That is not five separate 30 GB allowances. If one person stores 120 GB, there is 30 GB left for the other four to share.

That is good news more often than bad. Most teams have one or two people who need far more room than the rest, and pooling means you are not forced to upgrade everybody because of one of them. But it does mean a single person can quietly consume the company's space, and nobody notices until something stops working.

What Actually Fills It Up

The pool is shared between Google Drive, Gmail and Google Photos. People forget the middle one. A mailbox with fifteen years of messages and every attachment ever sent is often the biggest single item in a small business, and it never looks like "storage" to the person using it.

The usual culprits, in the order we find them:

What Each Business Plan Gives

PlanStorage per user, pooledA five-person team gets
Business Starter30 GB150 GB shared
Business Standard2 TB10 TB shared
Business Plus5 TB25 TB shared

The jump from Starter to Standard is the one that matters. It is not a small increase, it is roughly seventy times the room, which is why most businesses that outgrow Starter stop worrying about storage permanently once they move. Current prices per user are on our Google Workspace page, and the full feature comparison is in Google Workspace plans compared.

What Happens as the Pool Fills

Nothing dramatic happens at 80 per cent, and that is the problem. The trouble arrives at the end, when uploads start failing and people cannot save new work.

An administrator can see how much of the pool is in use from the admin console, so make a habit of looking before anyone complains. If you have never been in there, our admin console guide is the tour.

The two mistakes we see when a business is nearly full: deleting things in a panic without checking what they are, and emptying a shared drive that somebody else depends on. Deleted items also sit in a bin for a while before space is actually returned, so clearing out does not always free room as quickly as people expect.

Buying More, or Moving Up

Two routes, and they suit different situations.

Add storage to the pool. Google sells an additional storage add-on for the organisation. Note that it is bought for the pool, not for one person, so you cannot top up a single heavy user and leave everyone else alone.

Move up a plan. Going from Starter to Standard multiplies the pool and brings features with it. If you were going to buy a lot of extra storage anyway, compare the two before you commit, because the upgrade often wins on value.

There is a third answer nobody sells you: clean up. Find the two accounts holding most of the space, archive what belongs in a backup rather than a live mailbox, and the problem can disappear for another two years.

Storage Is Not the Only Difference

If you are weighing up an upgrade for storage, know what else arrives with it, because the extras are often worth more than the space:

For a business with staff turnover, shared drives alone are usually the argument. We wrote about every included app in what is included in Google Workspace.

Four Habits That Keep You Out of Trouble

  1. Check the pool quarterly. Two minutes in the admin console beats an emergency.
  2. Deal with leavers properly. Move what matters to a shared drive, then remove the account instead of paying to store a frozen mailbox forever.
  3. Keep personal photo backups off work accounts. One phone can consume more than the rest of the team combined.
  4. Put the big files where they belong. Raw video and archives are not really Drive's job.

Frequently Asked Questions

Is Google Workspace storage per user or shared?

Shared. Google multiplies the per-user figure by your number of users and puts the total into one pool for the organisation, so five users on Business Starter share 150 GB rather than getting 30 GB each.

How much storage does Google Workspace Business Starter give?

30 GB per user, pooled across the organisation. Business Standard is 2 TB per user and Business Plus is 5 TB per user, each pooled the same way.

Does Gmail count towards Google Workspace storage?

Yes. The pool is shared between Google Drive, Gmail and Google Photos, and in older businesses the mailboxes are often the largest part of it, because of years of attachments.

Can I buy extra storage for one user in Google Workspace?

No. Google's additional storage add-on is bought for the organisation's pool, not for an individual, so a single heavy user cannot be topped up on their own.

Should I upgrade or buy more storage?

If you only need a little more room, the add-on is simpler. If you are buying a lot, compare it against moving from Business Starter to Business Standard, which multiplies the pool and also brings shared drives, which Starter does not have at all.

Not sure which plan your team needs?

We are a Google Workspace partner in Nairobi. Tell us how many people you have and what is filling your Drive, and we will tell you honestly whether you need an upgrade, an add-on or a clear-out. Licences start at USD 7.00 per user per month at Google's own prices, billed in shillings by M-Pesa or bank transfer, with migration from an old provider at KES 500 per user. WhatsApp +254 722 334 188, email hello@wpfoss.ke, or call +254 709 384 200.

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Related: Plans Compared · Every App Explained · The Admin Console · Email Aliases